As the New Year’s Eve countdown begins, you’ll want to feel your best as you step into the new year.

What tanning products should you pack for the holidays (and why you’ll love them)

What self-tan products we’re giving our loved ones this year.

Gifts that are so great that you’ll want to treat yourself, too!

Discover the secret to a perfect tan straight from the self-tanning experts. Achieving a flawless tan is not only about using the best products—it’s about mastering the techniques that ensure...

Curious to understand how self tanner works on your skin? We asked Dr Natasha Cook MBBS (Hons) FACD, a board-certified specialist dermatologist with decades of experience to answer all the top questions...

We’ve all been familiar with the idea of an ‘everything shower’, even if we didn’t know it by name until recently. This wellness trend is straightforward: an extensive shower process...

Whether you're chasing sunsets in Bali, sipping champagne in Parisian cafes, or exploring the hidden gems of bustling cities, your tan shouldn't miss a beat. So buckle up with this...

It’s time to learn TikTok’s biggest self-tan trend – tantouring! Here is exactly how to achieve your perfectly sculpted results using self-tan that has been tried, tested and approved by...

It’s time to dive into TikTok’s latest sensation – faux freckles using Loving Tan self-tan! Discover precisely how to achieve those adorable freckles that everyone's raving about, tried, tested, and...

With prom and formal season just around the corner, it's time to elevate your look and embrace that sun-kissed glow that screams elegance and confidence. And who better to partner...

Whitney Simmons' enthusiasm for the new Loving Tan Purest Organic Tanning Mousse is not just hype; it's a testament to a revolutionary product that's changing the game for those with...