Amazing, as ever

"I’ve been using Loving Tan 2hr express for over 10 years and even with the new design, the end results are just as flawless as ever!"

— Sarah P. (5/5)

"Even after a shower, you still have self tan stink."

— JD (3/5)

"This is my 3rd bottle that the pump dosent work."

— Alina (1/5)

Not worth it

"Still soo patchy for £40"

— Eirini M. (2/5)

"This is really good self tanner for ginger women"

— Crystal (5/5)

Lovely product

"I love this product, I will note whenever you first apply it initially you will likely need to do it 2 days (or applications) in a row to build a base layer. It works well and can't be beat for longevity, though I do prefer the 8 hr"

— Leigh B. (5/5)

Not worth your money

"I was so excited to try this as I’ve seen so much about it. The price tag is quite high for the amount of product you get. The best thing about this tan was the smell, there isn’t a fake tan smell which is nice. However, i would class this as a medium tan not ultra dark at all. I found the tan quite orange and very sticky when first applied. It took some time to dry. I would put this on par with the St. moriz medium tan. The loving tan didn’t give me a tanned or bronzed look. I’m so disappointed as it’s so expensive. I wouldn’t say it with it at all. I wouldn’t purchase again."

— Nicole (1/5)

love this

"at first i was honestly scared because ive never use a mouse before, but omg if im not impressed. my skin looks SO TAN as a pale girly i am stunned. and still looks hydrated. no streaks, no smell, no transfer even on my white sheets. i love you"

— lylah (5/5)

Absolutely love, my tanning mousse

"I absolutely love my Loving Tan mousse! It goes on so smoothly and gives the most gorgeous golden tan—seriously, it looks stunning and lasts a solid 8–12 days. The color is that perfect golden-to-bronze glow, not orange at all. It also dries really quickly, so you do need to work fast when applying. I left it on overnight for about 8 hours and rinsed it off in the morning—obsessed with the results! I even layered a little extra on my collarbones, backs of my arms, and calves to add definition, and it made such a difference. I immediately ordered another bottle because not only is it beautiful, it’s also well-priced and long-lasting. For application, I used lotion beforehand on dry areas (feet, elbows, armpits), applied the mousse with latex gloves, and then used a tanning mitt to blend around tricky areas like elbows—worked perfectly! Highly recommend—this tan is flawless, natural-looking, and worth every penny! ✨"

— Jillene P. (5/5)

Love it

"I absolutely love this self tanner. The color is amazing. Easy to apply. Such a rich color. Confidence in a bottle!"

— Emily E. (5/5)