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The original high performance, salon inspired tan.

No other tan comes close

No longer a beauty industry secret, Loving Tan is a cult favourite amongst beauty influencers and A-list stars providing professional strength formulas for a deep, natural looking tan.

Made by tan lovers, for tan lovers

Made with premium, organic and naturally-derived ingredients, Loving Tan allows you to easily achieve a natural looking tan anywhere, anytime

Natural olive colour

Natural olive colour

Professional strength

Professional strength

Built-in colour guide

Built-in colour guide

Quick dry

Quick dry



Not sure where to start?

Not sure where to start?

Let us do the thinking so that you don’t have to. Perfect as a gift or for yourself, we’ve specially curated our cult favourites for you to achieve the most natural looking, deep tan.

Shop Gifts & Sets
Unsure of your shade?

Unsure of your shade?

Discover your new favourite tanning product by Loving Tan with our Shade Finder. Find your ideal shade and desired finish for a natural, flawless tan.

Find your shade

“This mousse is so good, it completely fooled 6 other beauty editors.”


“For true tannoisseurs, this paraben free self tan is supercharged with salon strength erythrulose for a deep olive tone that lasts as long as a spray.”


“Literally the best tanning solution ever.”


“Most tanners are unfortunately created with fair-skinned people in mind, but brands like Loving Tan are making the market more inclusive.”


"Being one of the whitest girls in the world, I was obsessed with how to get the best self-tan.” Charlotte Tilbury likes Loving Tan for its believable color.

The New York Times

Follow us on @lovingtanofficial