16% off
15% off
16% off
16% off
"Nothing else compares. I’ve tried many self tanners and I keep coming back to loving tan. The deep rich color and wear of this tan is just the best!"– Stacey M.
"Loving Tan is my go-to tanning product. I have tried dozens of tanners over the years and this colour goes on so smoothly, lasts over a week, and leaves my skin glowing."– Margaret
"Amazing! The quality of this product is 10/10 - the consistency is top tier, and it smells like a dream. the tan leaves me feeling so beautiful."– Lauren
"The BEST! I have been using exclusively Loving Tan for more than 5 years. It is hands down the best for ease of application, natural look, long lasting, etc. I recommend it to all of my friends also!"– Emily
"AMAZING! This stuff is amazing. I’m newer to self tanning and this was the perfect item to start with."– Janelle
Made by tan lovers, for tan lovers
Made with premium, organic and naturally-derived ingredients, Loving Tan allows you to easily achieve a natural looking tan anywhere, anytime.
“For true tannoisseurs, this paraben free self tan is supercharged with salon strength erythrulose for a deep olive tone that lasts as long as a spray.”- Grazia
“Most tanners are unfortunately created with fair-skinned people in mind, but brands like Loving Tan are making the market more inclusive.”– Elle
“This mousse is so good, it completely fooled 6 other beauty editors.”Who
“Literally the best tanning solution ever.”– Refinery29
"Being one of the [fairest] girls in the world, I was obsessed with how to get the best self-tan.” Charlotte Tilbury likes Loving Tan for its believable color.”– Charlotte Tilbury in The New York Times
No other tan comes close
No longer a beauty industry secret, Loving Tan is a cult favourite amongst beauty influencers and A-list stars providing professional strength formulas for a deep, natural looking tan.
The Journal
Discover our tanning experts exclusive tips and tricks for a dark, natural-looking tan every time and always be up to date with the latest self-tanning trends.
