Lovely product

"I love this product, I will note whenever you first apply it initially you will likely need to do it 2 days (or applications) in a row to build a base layer. It works well and can't be beat for longevity, though I do prefer the 8 hr"

— Leigh B. (5/5)

Not worth your money

"I was so excited to try this as I’ve seen so much about it. The price tag is quite high for the amount of product you get. The best thing about this tan was the smell, there isn’t a fake tan smell which is nice. However, i would class this as a medium tan not ultra dark at all. I found the tan quite orange and very sticky when first applied. It took some time to dry. I would put this on par with the St. moriz medium tan. The loving tan didn’t give me a tanned or bronzed look. I’m so disappointed as it’s so expensive. I wouldn’t say it with it at all. I wouldn’t purchase again."

— Nicole (1/5)

love this

"at first i was honestly scared because ive never use a mouse before, but omg if im not impressed. my skin looks SO TAN as a pale girly i am stunned. and still looks hydrated. no streaks, no smell, no transfer even on my white sheets. i love you"

— lylah (5/5)

Absolutely love, my tanning mousse

"I absolutely love my Loving Tan mousse! It goes on so smoothly and gives the most gorgeous golden tan—seriously, it looks stunning and lasts a solid 8–12 days. The color is that perfect golden-to-bronze glow, not orange at all. It also dries really quickly, so you do need to work fast when applying. I left it on overnight for about 8 hours and rinsed it off in the morning—obsessed with the results! I even layered a little extra on my collarbones, backs of my arms, and calves to add definition, and it made such a difference. I immediately ordered another bottle because not only is it beautiful, it’s also well-priced and long-lasting. For application, I used lotion beforehand on dry areas (feet, elbows, armpits), applied the mousse with latex gloves, and then used a tanning mitt to blend around tricky areas like elbows—worked perfectly! Highly recommend—this tan is flawless, natural-looking, and worth every penny! ✨"

— Jillene P. (5/5)

"I absolutely love this product. It’s not orange. It looks like you have a true deep Florida tan. And it does not rub off on your clothes or your sheets or your pajamas. This is about the fifth bottle I’ve bought."

— Jan (5/5)

The best!

"Streak free natural looking tan! I love it! I have my daughter hooked now too. 😬"

— heather p. (5/5)

"Easy to blend and very little smell."

— Teresa (5/5)

My favorite!!!

"I love this stuff!!! Absolutely the best self tanner! I quit tanning beds after trying loving tan. I get the Ulta Dark and I look like I did after using the tanning beds but without the damage 😁 The best part 2 hours and I can wash off the color guide. I’m not a girl who wants to spend 8 hours wearing a color guide lol I just can’t do it. It gets me extremely dark and I love it. Loving Tan Fan Forever ❤️"

— Erika (5/5)

Meh

"Very warm-orange. Smells bad throughout the week and packaging leaked everywhere on first use, but fades nice. Not sure what all the hype is"

— Tristan C. (2/5)

Beautiful!

"Best product I’ve ever used, so long lasting when the moisturiser is used on top, and is the most beautiful colour on the skin x"

— Kate (5/5)