Excellent self tan

"This mousse is one of the best Self Tanners I’ve ever used. The new 10 minute is also one of my favorites"

— Carol D. (5/5)

Love this tan so much

"Favourite tan ever, will never purchase any other tan because this one is by far the best!!"

— Charlotte H. (5/5)

New bottle and not great new formula?

"I really don’t want to leave a public negative review because I have always had a good experience with loving tan… until now. I’m sorry to say that the latest bottle purchased. . with the new look, is not a mousse, it’s a watery brownish black liquid that makes a mess dripping all over the bathroom when applying. It’s hard to get the dispenser on the bottle to pump correctly too. Really disappointing, especially as it’s an expensive product. Unlikely to repurchase."

— Renae V. (1/5)

"The perfect dark shade that still looks achievable! Not a green/orange hue."

— Hallie (5/5)

"The only thing i use! Gives the best natural color."

— Alison (5/5)

Just received the new look!

"Like many of us, I've been patiently waiting for the new packaging and new look to drop! And my order has just arrived! This new look is everything! Sleek, clean, modern, beautiful. Same trusted product. Same dark, natural, long lasting, quick to dry, streak free, tan- with an upgraded look! The aesthetic is everything. Love it. Worth the wait, and worth every penny. I am extremely critical when it comes to self tanning products, I have used and tried literally every single one under the sun. I owned tanning salons for years, and after I sold them, I switched to self tanning products. When I finally discovered Loving Tan, I knew my search was over and that these were my forever products. Great quality products, with the new and improved look- So happy! Highly recommend!"

— Megan (5/5)

Color is not good

"Honestly, not a fan! I decided to give it a try after using my other tan for years, hoping it would give me a darker longer lasting effect. This tan only lasted a day and then started looking splotchy. It doesn’t go on very dark either definitely not happy with my purchase."

— Kelsey S. (1/5)

Perfect

"Quick and easy, flawless!"

— Sharon U. (5/5)

Worth it!

"I just purchased my first Loving Tan products recently and finally tried them this week. I love them! Way better than what I was getting at the standard spray tan salon - better quality, better price, and more convenient. Highly recommend."

— Quintessa C. (5/5)

Best tanner hands down

"Some tanners don't work on me anymore. This one does. It's quick and the color is beautiful! The wear off is nice too."

— Angela M. (5/5)