I'm the problem, it's me.

"I love that you can see where you are applying the tanner, but my application skills are seriously lacking! One day, my husband told me I looked "camouflaged", lol. But I keep trying because otherwise my legs are Casper white! Ordering another bottle in hopes that my skills progress!"

— Rita (4/5)

"I ordered the dark color, and I was a little disappointed in the color that actually resulted after 24 hours. It’s also a little tricky to apply because it doesn’t give you a guide as to where you’ve previously applied so you may miss some spots it’s definitely moisturizing but just not worth the design. I’d stick to the mouse rather than this 10 minute mask."

— Amanda (2/5)

Gives a hydrating light tan

"This was much more hydrating than regular self tan, which I loved. The only downside is that it's not particularly dark. It only gave me a very light tan. It's also quite expensive for how much product there is. I will repurchase, but I'm hoping they make a darker version and perhaps increase the grams."

— Kelly R. (4/5)

Really does work

"I left it on for 10 mins, washed it off, went to bed, and woke up tanned. I’m pretty pale so it is a little orange for me in some lighting. It lasted a week before turning a little patchy."

— Rebecca A. (4/5)

Quick and easy to use

"As someone who has never self-tanned before this was super easy to use with a great result. I kept it on for 30 minutes before rinsing and while I would consider this more medium than dark it still has an amazing glow."

— Salena M. (5/5)

Great Product

"I’m so happy with the 10 MIN Express Self-Tanning Smoothing Mask Dark! It’s incredibly easy to use, applies smoothly, and gives a beautiful, natural-looking tan. I love how fast it works and how evenly it develops without looking streaky or patchy. My skin also feels really soft and smooth afterward. Overall, it’s a fantastic product and I’d definitely recommend it to anyone looking for a quick, effective self-tan…. A bit too expensive though!"

— JACQIE S. (5/5)

good colour, great application, fast fade

"i was beyond excited tot ry this tan, being an avid fake tanner of multiple decades at this point. I was brave and left it on for 45 minutes before rinsing lightly in wram water and leaving overnight. the colour was very even and smooth and my skin felt great however the colour faded very quickly and i was back to base in 4 days. I would use it again for a quick colour but I will stick with my 2 hour express one for a long lasting tan which gives me a good week of wear."

— Cathryn A. (3/5)

Total game changer for self

"Total game changer for self tan! Quick and easy if you are ok with the tan developing gradually through the day. It’s also great while on holiday as a tan top up! Love it :)"

— Renaye S. (5/5)

10 minute tan

"This would easily be 5plus stars if it were darker. Im painfully pale and it only gives me a slight glow. The smell is great, it dries fast and is a huge time saver! Im an experienced self tan girly and follow all the steps it’s just too light. If they get a darker shade i will swap my subscription back to this one."

— heather g. (3/5)

Faster don’t mean better

"Yes this tans quickly but for me it tans unevenly. It could be that I’m new to the self tanning game and this my first attempt. That being said, I’ve done it three times and still can’t seem to get an even tan. Also, it looks kind of orangey on me."

— LaVerne S. (4/5)