10 MIN Express Self-Tanning Smoothing Mask Dark

THE FASTEST TAN YET.

The iconic Loving Tan. In 10 minutes. A breakthrough in express tanning, this professional-strength self-tanning body mask is our fastest, easiest formula yet for your most natural-looking tan, with a rinse-off time of 10 minutes.

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Loving Tan 10 MIN Express Self-Tanning Smoothing Body Mask delivers our fastest-ever, iconic natural-looking tan—flawless, streak-free, smoothing, and ready to rinse in just 10 minutes.

SUITED FOR

All skin tones

APPLICATIONS PER TUBE

5+ applications

How to use

  • For best results, apply to clean, dry and exfoliated skin.
  • Apply moisturiser liberally to any dry areas, including your hands, wrists, elbows, feet, ankles and knees.
  • Using your Applicator Mitt and working in sections, apply the mask to your body, blending as you go. Like you would with a hair mask, a generous and even application is required to ensure a rich colour and the skin-loving benefits.
  • Wait 10 minutes or leave on longer for a darker result, and then lightly rinse off the colour guide with just water, pat skin dry.
  • You’ll see results in 6-8 hours, but your final tan will continue to develop into a deeper, natural colour for up to 24 hours.

Pro tip: Avoid using moisturiser or body oils during this 24-hour period to allow your tan to fully develop.

Overall rating: 4.505976 / 5 from 251 reviews.

AI Generated Review Summary

This self-tanning mask promises a natural-looking tan in just 10 minutes. Users report smooth and hydrated skin, and many praise the quick tanning results.

Summary topics

  • Skin Feel: 16%
  • Tan Results: 52%

Review topics: ["results","color","smell","works","feel","texture","formula","use","skin","looks","glow","tan","bottle","shade","clothes","application","ingredients","streaks","solution","game changer","buy","express","mousse","convenience","develops","self","brown","games","tone","problem"].

Review highlights

  • "I woke up with an even, dark and glowy tan that I sometimes don’t even achieve with regular mousse tans."Katie S.
  • "This one smelled great and left my skin feeling smooth and hydrated vs. dry or sticky."Ginny G.
  • "The application was easy and the formula felt nice during the marination time!"Kea

Reviews

Get the 2 hour express mousse instead

"I had high hopes for this because of how much it was hyped up on tiktok. I am an avid self tanner, I LOVE Loving Tan. The platinum and ultra dark 2 hour express are my ride or die self tanners! This missed the mark for me unfortunately. I followed the directions to a T & I wasn’t impressed by the color, or lack thereof I should say, nor how long it lasts (not very long). I’m a nursing mama and I loved the idea of not marinating in self tanner. This just is not at all worth the price given the lack of good color payoff & staying power, in my opinion."

Kaitlyn L. (3/5)

Astounding Product

"I live in the Caribbean but, not good at getting a natural tan. This product has been the most impressive I have experienced. I applied this for Carnival and let me tell you, I was a beautiful bronze goddess. It also was so simple to apply and didn’t dry out my skin. 10 mins and done!"

Ashleigh B. (5/5)

Great product, but doesn't work in 10 minutes.

"I am always looking for a faster tan and this product definitely does it, but not in 10 minutes so it's a 4 star review for me. 10-15 minutes left my hands and face tan, but the rest of my body showed no color difference. 30 minutes was great though! I'm on my third bottle and consistently have the same results time wise. I love that it's moisturizing and it doesn't come off as splotchy as the foam tanners."

Katelyn (4/5)

GAME CHANGER

"When I tell you this tan has reignited my love for fake tan like never before, believe me!! So hydrating, amazing application, literally does what it says and 10 mins is all you need. After rinsing I jump in to bed without worrying about ruining my sheets and then I wake up with the best colour and glow omg. I leave it for 15-20 mins for a slightly deeper colour but honestly you don’t need to. DO NOT LEAVE ON FOR MORE THAN 30 MINS! Or you will be orange lol. But honestly it fades so nicely and gradually without going tiger bread vibes. I’m obsessed. I get about 6 or so uses out of one bottle which is better than I expected after reading other reviews. Obsessed. Will repurchase forever xx"

Mariah H. (5/5)

LOVE LOVE

"Love the fact that this is so quick, I have fair skin and only did one application, I feel as though it probably needed another. Great that you can wash it off before bed so it doesn't transfer on to the sheets. Love it best invention for self tan ever xx"

PETA S. (5/5)

Incredible product

"A little goes along way when you use latex gloves. Incredibly hydrating, lasts on my legs easily a full 7 days, everywhere else fades so naturally. Does go streaky or cracks. Absolutely amazing product and I’ve tried them all in the last 21 years."

Mia (5/5)

Fast and actually works!

"I love self tanning at home, but my biggest issue is how long it takes to dry/prior to rinsing. This 10 minute tan was so fast and the results last even longer than the foam does! My only complaint is the ingredients - I wish there was no red dye 40 or some more natural ingredients."

Natalie B. (4/5)

10 minute express tan

"I love the convenience of only having to wait 10 minutes before rinsing. The consistency of the product is easy to work with. I have used gloves and a tanning mitt- both came out great. I wish it was darker but still the color overall looks nice. I have purchased multiple times now! Smells good too which is a plus"

heather g. (5/5)

Love this tan!!

"I wasn’t sure how the 10 minute tan would go but it has turned out great every time I’ve used it. As a mum with a breastfeeding baby this is perfect as it doesn’t take long but turns out nice and golden. So so happy with this product!!"

Alison C. (5/5)

Great Color

"I love that you only have to have this on for 10 mins. The color is comparable to the 2 hour express, maybe a little lighter. The convenience of having it on for 10 minutes is worth the color being a little less dark."

Robin W. (5/5)

Q&A

FAQ

For the curious. You asked, we answered.

The 10 MIN Express Self-Tanning Smoothing Body Mask is designed to be rinsed off in just 10 minutes. Once the tinted colour guide is rinsed off, you will see visible results from 6 to 8 hours, and your colour will continue darking and developing for up to 24 hours. 

FAQ Banner of 10 MIN Express Self-Tanning Smoothing Mask Dark

Reviews

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