Your cart

Congratulations. You qualify for free shipping! ${ shipping_limit | money }

Congratulations. You qualify for free shipping!

${ item.product_title }

${ item.original_price | money } ${ ((100+parseFloat(*item.original_price | money }

${ item.original_price | money } ${ item.original_price + parseFloat(*100/total_qty) >= 0 ? item.original_price + parseFloat(*100/total_qty) : 'FREE' | money }

${ item.original_price | money } ${ item.original_price + parseFloat(*100) >= 0 ? item.original_price + parseFloat(*100) : 'FREE' | money }

${ item.original_price | money } FREE


${ item.final_price | money }

${ upsell.title | title }

${ upsell.tags | tag }

${ upsell.compare_at_price | money }

${ upsell.price | money }


Your cart is empty

Shop Now
${ error }
${ discount.discount_code }


${ total_price_pre_dc | money }

${ total_price_post_dc | money }


or ${ split_payment } interest-free payments of ${ total_price_post_dc/split_payment | money } with


About Us

Hi there and thanks for stopping by :)

In case you haven't heard, we take tanning pretty seriously. We were so tired of missing spray tan appointments (due to working late etc) then having to resort to DIY tanning resulting in patchy orange legs! We wondered why someone hadn't made a self tan that was super easy to apply with a guide color and a nice deep brown resulting tan? Surely there where other frustrated women out there like us ....

So we set out on a mission to create a brown tan that only required one layer that you could apply at home. Our dream tan had to:

- be easily applied at home (no more Thursdays driving around in the rain + perfect for travelling).
- have a guide color (goodbye streaks!)
- only require one layer (we certainly didn't have time to tan for 3 nights in a row!)
- natural olive brown tone (no oompa loompha here, thanks).

Not only was the color paramount, but so was the quality of ingredients. We made sure that the products were all naturally derived and hydrating on the skin (which in turn would make the tan last longer).

No matter how time poor you are, its so simple to achieve a natural, flawless glow in just one layer. Tanning is our passion and we would only ever sell products that we would personally use ourselves. 

We hope you enjoy Loving Tan as much as we do!

Much love,

The Loving Tan Family